There is an excellent post by Mathias, which rephrases the Bass diffusion curve in more accessible terms and language. You can view his posting for the full explanation. I’ve taken the Excel file and created an interactive dashboard from it. Click here to launch the Dashboard Continue reading

In high tech start-ups the development cycle can last for a period of several years. We can capture new product introduction where the pre-revenue start-up phase is anticipated to be long using a Gompertz curve. There is a full description on Wikipedia. Sales Function Cumulative Sales Function m 500 Ultimate market potential (m) b 0.4… Continue reading

Interactive Portfolio Model – Posting / Dashboard Product Requirements Capture and Competitive Benchmarking – Posting / Dashboard Economic Value Model – Posting / Dashboard Bass Diffusion Model – Posting / Dashboard Value at Risk – Posting / Dashboard Net Present Value – Posting / Dashboard Gompertz Model – Posting / Dashboard Intuitive Bass Diffusion –… Continue reading

In a high value technology product there are typical three types of stakeholder that have separate concerns who each ‘speak a different language’. These types of buyer are highlighted in Crossing the Chasm. The economic buyer, technical buyer and user. When building a sales proposition and message it is common to make the mistake of… Continue reading